Ecommerce Portfolio Corporate Sites

Institutional Review Boards Forum

June 1st, 2001

IRB Forum screenshotPromotes the discussion of ethical, regulatory and policy concerns with human subjects research. The site has a is based around our integrated web and email discussion software, GravityHub.

[ database | client admin cms | SEO ]

Visit The Site: Institutional Review Boards Forum

Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

Beauty Online 2001 — San Francisco, CA

March 26th, 2001

Seminar by Stephan Spencer

One of the secrets to staying viable in the fickle online beauty marketplace is to slow your burn rate through the following low-cost, high return marketing strategies and tactics:

  • Email marketing
  • Viral marketing
  • Link building
  • Search engine optimization
  • Pay-for-performance advertising (i.e. an affiliate program)
  • Content distribution

Spread the word: delicious this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming digg this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming spurl this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming furl this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming reddit this:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming Add to Y!:Surviving the Dot-Com Shakeout: Strategies to Keep Your Beauty Business Booming

InnSite Bed and Breakfast Directory

October 1st, 2000

InnSite Bed and Breakfast Directory screenshotOne of the leading Bed & Breakfast directories on the Net, and about the only one that provides free listings to innkeepers. Listings can actually be inputted online and are added/updated in real-time, as soon as the innkeeper hits the “submit” button! Also offers searchable archives of the rec.travel.bed+breakfast newsgroup, which we helped found. Selected by Yahoo Internet Life magazine as “Best Inn Directory”. Mentioned in an article in the Wall Street Journal.

[ database | client admin cms | SEO ]

Visit The Site: Innsite

Innfinder.com

September 1st, 2000

Innfinder screenshotYour one-stop resource for finding a Bed & Breakfast using the Internet. This meta-search engine of all major B&B directories and many of the individual B&B home pages saves you from having to go to several dozen B&B directories and conduct searches from each one.

And it provides for a much more targeted search than the general Internet-wide search engines. In other words, Innfinder is a hub to all the B&B lodging information on the Net. In all, it searches over 200,000 B&B-specific web pages across the Internet.

[ database | client admin cms | SEO ]

Visit The Site: Innfinder

How the Jetsons Plan Their Meals… and How You Will Too!

eFood East — Boston, MA

June 21st, 2000

Seminar by Stephan Spencer

Wouldn’t it be great if you could do your grocery shopping while you were throwing empty containers in the garbage, simply by scanning a barcode? Imagine scanning ingredients in the cupboard then telling your computer to search all of the recipe sites on the internet - simultaneously - until it found recipes containing that ingredient. Then with a few more clicks you add the ingredients that you still need from the chosen recipe into your shopping list.

Soon the food arrives at your doorstep. This vision of the future is not only coming, but it’s here now!

Spread the word: delicious this:How the Jetsons Plan Their Meals... and How You Will Too! digg this:How the Jetsons Plan Their Meals... and How You Will Too! spurl this:How the Jetsons Plan Their Meals... and How You Will Too! furl this:How the Jetsons Plan Their Meals... and How You Will Too! reddit this:How the Jetsons Plan Their Meals... and How You Will Too! Add to Y!:How the Jetsons Plan Their Meals... and How You Will Too!

How the Jetsons Plan Their Meals… and How You Will Too!

Cyberbranding — Auckland, NZ

May 23rd, 2000

Seminar by Stephan Spencer

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). They have taken some common oline marketing strategies - content aggregation, virtual communities, and personalisation - and applied them in a rather unconventional and successful way. Discover how Birdseye:

  • Aggregates content through a worldwide recipe search engine
  • Personalises content through a personal recipe box and personal shopping list
  • Creates virtual communities through a recipe exchange

Spread the word: delicious this:How the Jetsons Plan Their Meals... and How You Will Too! digg this:How the Jetsons Plan Their Meals... and How You Will Too! spurl this:How the Jetsons Plan Their Meals... and How You Will Too! furl this:How the Jetsons Plan Their Meals... and How You Will Too! reddit this:How the Jetsons Plan Their Meals... and How You Will Too! Add to Y!:How the Jetsons Plan Their Meals... and How You Will Too!

How to Build a Food Portal in Four Easy Steps

eFood 2000 — San Francisco, CA

January 21st, 2000

Seminar by Stephan Spencer

Providing your consumers with a “portal” to a plethora of online information about food and cooking is a great way to make your web site “sticky” and generate loyal repeat visitors to your site. Four key ingredients for a successful food portal include:

  • Content( both home-grown and aggregated)
  • Community

  • Customization
  • Commerce

In this presentation we will analyze from an insider’s perspective both the BirdsEye.com site and the Recipefinder.com site, comparing and contrasting their two differing approaches to creating a food portal, and reviewing their results.

Spread the word: delicious this:How to Build a Food Portal in Four Easy Steps digg this:How to Build a Food Portal in Four Easy Steps spurl this:How to Build a Food Portal in Four Easy Steps furl this:How to Build a Food Portal in Four Easy Steps reddit this:How to Build a Food Portal in Four Easy Steps Add to Y!:How to Build a Food Portal in Four Easy Steps

The Dirty Dozen

September 1st, 1999

Originally published in CIO WebBusiness

It was more than the slippery chicken and limp asparagus that produced a bad case of heartburn for a group of company site managers, web developers and consultants over the conference lunch. They all related their pet peeves about company websites to Scott Kirsner for CIO, include this one from Netconcepts’ President Stephan Spencer.

Continue reading »

Spread the word: delicious this:The Dirty Dozen digg this:The Dirty Dozen spurl this:The Dirty Dozen furl this:The Dirty Dozen reddit this:The Dirty Dozen Add to Y!:The Dirty Dozen

Turning Online Content, Consumers, and Competitors Into a Competitive Advantage

eFOOD '99: Marketing, Selling and Distributing Food & Beverages on the Internet — San Francisco, CA

August 15th, 1999

Seminar by Stephan Spencer

Birds Eye strives to find new and innovative ways to help consumers plan tonight’s dinner (their primary marketing objective). To this end, we’ve taken some common online marketing strategies - content aggregation, virtual communities, and personalization - and applied them in rather unconventional (and, we’re happy to say, successful) ways. We’ll discuss how Birdseye:

  • Aggregates content through a Worldwide Recipe Search Engine
  • Personalizes content through a Personal Recipe Box and Personal Shopping List
  • Creates virtual communities through a Recipe Exchange

Spread the word: delicious this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage digg this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage spurl this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage furl this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage reddit this:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage Add to Y!:Turning Online Content, Consumers, and Competitors Into a Competitive Advantage

How to Lead New Corporate Customers to Your Site and Then Close the Sale

Business to Business Marketing on the Internet — San Diego, CA

July 19th, 1999

Seminar by Stephan Spencer

Your online enemy is no longer your competitor but instead, the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the corporate customer’s attention and then close the sale.

  • Exploiting your existing customer data to target new customers
  • The targeted effectiveness of email
  • Constructing an interactive site for product testing and demonstration
  • Case studies of innovative companies succeeding in new
    business acquisitions

Spread the word: delicious this:How to Lead New Corporate Customers to Your Site and Then Close the Sale digg this:How to Lead New Corporate Customers to Your Site and Then Close the Sale spurl this:How to Lead New Corporate Customers to Your Site and Then Close the Sale furl this:How to Lead New Corporate Customers to Your Site and Then Close the Sale reddit this:How to Lead New Corporate Customers to Your Site and Then Close the Sale Add to Y!:How to Lead New Corporate Customers to Your Site and Then Close the Sale

Pages (19): « First ... « 15 16 17 [18] 19 »


Related tags

and/or

Newsletter

Web marketing virtuoso Stephan Spencer, shares a wealth of emarketing experience and hard-hitting, practical advice in our monthly newsletter. It's full of valuable insights...You should subscribe.








Latest posts
Latest comments


Contact Us

HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109

REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com